User-centered design rooted in psychology
I’m Clara, a UX designer with a psychology background specialising in UX research, usability testing, and human-centered UX and digital product design. Based in Edinburgh, I work remotely with businesses worldwide to create intuitive, accessible digital products that balance user needs with business goals.
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Services
Discover my unique skillset
Below are some of my core strengths, all grounded in a user-centred design mindset that guides every step of my process.
UX Research
I use a mix of qualitative and quantitative UX research methods, including user interviews, surveys, usability testing, and competitive benchmarking. My research focuses on understanding user needs, behaviours, and pain points to uncover the ‘why’ behind user actions. This insight drives user-centered design decisions that improve product usability and overall user experience.
UX/UI Design
My UX/UI design process includes wireframing, prototyping, creating user journey maps, and affinity diagramming. I balance creativity with usability to design intuitive, accessible digital experiences that follow familiar mental models. My goal is to enhance user engagement and ensure the product is inclusive and easy to use across diverse audiences.
Product Design & Strategy
From initial user research to final design implementation, I lead comprehensive UX and product design strategies informed by psychology-driven insights. I uncover user needs, analyse behavioural patterns, develop user-centered design solutions, conduct usability testing, and iterate to achieve measurable improvements in user satisfaction and business performance.
Testimonials
What people say
I had the pleasure to work with people from all over around the world. I am grateful to them for the valuable experiences they have shared with me.
“Clara developed a suite of website mockups for Cofluence to our brief for a high profile client. She was extremely collaborative, courteous and professional even when we were being a little demanding with changes! It was a complex brief but she delivered an excellent result and our client is impressed. Due to delays at our end I t took much longer than the initial agreement but Clara was patient and proactively helpful. I recommend her without reservation.”
Cofluence, Australia
High Court project
"It was an absolute pleasure to have this website mockup developed by Clara! She had an uncanny intuition for what I wanted and had true insight into how to bring it alive. I wanted a contemporary looking website that had a unique blend with the classical reflecting my work involving restoration conservation and alteration of historical buildings in a modern setting as a structural engineer. The design, initial research, arrangement of the website, flow and colours were all beautifully balanced! Talented, driven, experienced and professional from concept to delivery!! Would throughly recommend for any project!!"
Laszlo P, Civil Structural Engineer
United Kingdom
United Kingdom
“Clara's service was a great experience for adding a digital view for my company, I highly recommend her, being always helpful and accommodating all my requests.”
Life Multiservice Ltd,
United Kingdom
United Kingdom
Life Multiservice Ltd project
“I had the pleasure of collaborating with Clara on the HappyCompass research team, and I was consistently impressed by her thoughtful, research-driven approach to UX. As one of the UX Researchers on our team, she brought a rare combination of analytical depth and creative problem-solving to the table.I appreciated her ability to translate complex user research into clear, actionable design improvements. Her literature review on hormonal health brought both scientific grounding and empathy to our design strategy—making the app more relevant and impactful for our users.Beyond her technical skills, Clara was a great collaborator: curious, kind, and always open to share her insights. She has a natural ability to connect the dots between research, product vision, and user experience. I’d highly recommend her to any team looking for a UX researcher who can think holistically and deliver with heart and rigor.”
Manika Shrivastava, Lead UX Researcher
United States
United States
Happy Compass, Wellbeing App for Women
"Working with Clara has been an absolute pleasure! She exceeded our expectations, delivering a professional redesign perfectly aligned with our rebranding. Clara’s cooperation, quick responsiveness, and timely delivery made the process seamless. We’re VERY HAPPY with the final product. Thank you! 🙌"
Elle, United Kingdom
NordPett project
"Clara delivers fast, deep insights rooted in real user understanding. Sharp, efficient, and impactful—every insight & recommendation moves the product forward."
Ritwik, Product Owner
United Kingdom
United Kingdom
Happy Compass, Wellbeing App for Women
“I worked with Clara on a side project of mine and she was able to exceed expectations with her deliverable. Although the product I was working on was a bit niche and technical, Clara was able to understand what was being asked and she developed a great UI/UX for my project.”
Sferna, United States
Kubernetes project
“I've worked with Clara on the Candle Chain of Hope, a charity to help heal the division in the world. Clara was a UX Designer who quickly understood the brief. Working within a loose framework she was able to contribute to both the strategy of the project, and individual tasks. Her approach to problem solving was excellent. She worked well in the team and was willing to help out as well as suggesting where she could help. She, on her own, came up with the UX/UI strategy document, and analysed some of the existing competitors. I would definitely work with Clara again, she was professional and enjoyable to work with.”
Tom Salvini (CEO),
United Kingdom
United Kingdom
Candle Chain of Hope

About
UX Designer with a background in Psychology
I’m a UX designer based in Edinburgh with a background in psychology, specialising in creating balanced, impactful, and user-centered digital products. I combine UX research and behavioural insights to design intuitive experiences that meet both user needs and business goals.
More About MeLet’s Talk
Design solves business problems
I’m a UX designer with freelance experience creating user-centered digital products that align with business goals. I’m currently seeking my next project or role where I can apply my expertise in UX research, usability testing, and human-centered design. Available for remote positions and contracts across UK and European time zones.
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